TOY & GAME FACTORIES WE REPRESENT

TOY & GAME FACTORIES WE REPRESENT

We operate as Toy Factory Sales Reps for represent the following factories both in and outside of China. All of these factories have the necessary certifications, have capacity, have a history of successfully supplying other Toy & Game companies and who are very much open for business:

Plastic Toy Factory in China (managed from Hong Kong) – strong track record of decades of supplying Toy companies around the world.

Board Games supplier in China – I have worked with this vendor for 20 years, they have supplied dozens of major & minor customers of mine.

Games factory in Vietnam – supplying cardboard, wood & plastic Games.

Games factory in India – supplying major Toy & Game companies with cardboard & plastic games.

Plastic & Electronic Toy Factory in India – major supplier, having supplied 4 out of 5 of the world’s biggest Toy Cos.

Plush factory in India -leading Plush factory with strong R&D skills.

If you would like more information on any of these factories or if you need help with a strategic approach to Sourcing or want to find specific factory types, please feel free to get in touch via the Contact Us page.

INTRODUCING…The Board Game Biz podcast!

INTRODUCING…The Board Game Biz podcast!

We are massively excited to announce the launch of our new podcast all about the business of board games – Board Game Biz

EPISODE 1 – An Overview Of The Business Of Board Games 

Welcome to the first episode of The BOARD GAME BIZ podcast where we dive deep into the business of board games (also including Card Games, Tabletop Games and any other physical i.e. non-digital Game formats!). The host of the show is renowned Games industry veteran and expert on the commercial side of the world of Games, Steve Reece.

In this inaugural episode, we’re starting with a comprehensive overview of the Board Games business. We’ll explore the key components that drive the board game market,. Whether you’re an aspiring game creator, a Game entrepeneur, a seasoned professional, or simply a Board Game enthusiast, this episode will provide valuable insights into the commercial intricacies of the industry.

Stay tuned as we unpack the trends, challenges, and opportunities that define the dynamic business of Board Games. Let’s get started on this exciting journey together!

Click link below to listen to Episode 1: An Overview Of The Business Of Board Games

https://sites.libsyn.com/556277/an-overview-of-the-board-games-business

Episode 2 – Understanding How Board Games Retail Works

Welcome back to The BOARD GAME BIZ podcast where we delve into the intricacies of the board games industry. Host, and Board Games industry expert, Steve Reece, takes us through today’s episode – Understanding How Board Games Retail Works.

Navigating the retail landscape can be complex, but it’s essential for the success of any board game. From selecting the right distribution channels to understanding retail pricing strategies, we’ll cover it all. We’ll also discuss how to establish and maintain relationships with retailers, the importance of packaging and shelf appeal, and how to leverage retail data to boost your game’s performance.

Whether you’re a game developer looking to get your product on store shelves or a retailer wanting to enhance your board game offerings, this episode is packed with valuable insights to help you succeed. Let’s dive into the world of board games retail and uncover the strategies that can make your game a hit!

https://sites.libsyn.com/556277/episode-2-understanding-how-board-games-retail-works

Episode 3 – The Many Benefits Of Playing Board Games

Welcome back to The BOARD GAME BIZ Podcast, where we explore the fascinating business of (non-digital) Games. Our host is Board Games business expert Consultant, Steve Reece, and in today’s episode, we’re delving into The Many Benefits of Playing Board Games.

Board games are not just about fun and entertainment—they offer a multitude of benefits that can enrich people’s lives in various ways. From fostering social connections and improving cognitive skills to reducing stress and enhancing creativity, the impact of board games goes far beyond the gaming table. We’ll uncover how playing board games can strengthen family bonds, develop strategic thinking, and even boost mental health.

Whether you’re a casual player, a dedicated gamer, or someone interested in the positive effects of board games, this episode is packed with insights that will make you appreciate the true value of this timeless hobby. We feel it’s important to run through these very many benefits of Games so that you feel real motivation to sell more Games, the more Games you sell and the more Games people play, the more good we do for humanity!

https://sites.libsyn.com/556277/episode-3-the-many-benefits-of-playing-board-games

Episode 4 – 5 Common Reasons Why People Fail To Get Their Game To Market

Welcome back to The BOARD GAME BIZ Podcast where we delve into the fascinating intricacies of the board games industry. In this episode, host (and well known Board Games Industry Expert) Steve Reece, talks us through “5 Common Reasons Why People Fail To Get Their Game To Market.”

Bringing a board game to market can be an exciting yet challenging journey. Many aspiring game designers face obstacles that prevent their game from reaching store shelves. Today, we’ll explore the top five reasons why these efforts often fall short. From common pitfalls in game design and production issues to marketing mistakes and distribution challenges, we’ll provide valuable insights to help you avoid these traps and successfully launch your game.

https://sites.libsyn.com/556277/episode-4-5-common-reasons-why-people-fail-to-get-their-game-to-market

Episode 5 – How To Sell Board Games

Welcome back to The BOARD GAME BIZ Podcast your go-to source for insights into the board games industry. In this episode, renowned expert in the commercialisation of Board Games, Steve Reece, takes us through How To Sell Board Games.

Today, we’ll explore the essential steps to successfully market and sell your board game. From understanding your target audience and crafting compelling pitches to leveraging social media and maximizing retail opportunities, we’ll cover all the bases. We’ll also discuss common pitfalls and how to avoid them, ensuring that your game not only reaches the market but thrives.

Whether you’re a newcomer eager to launch your first game or a seasoned pro looking to boost your sales, this episode is packed with valuable tips and tactics to help you succeed. Let’s get started and unlock the secrets to selling board games!

https://sites.libsyn.com/556277/episode-5-how-to-sell-board-games

HOW TO SUCCEED IN THE BOARD GAMES BUSINESS

HOW TO SUCCEED IN THE BOARD GAMES BUSINESS

If you’ve ever wondered how to succeed in the Board Games business, then please read on, because we will address this directly in this article. The Global Board Games market value is measured in the $Billions. This is a large-scale opportunity for those companies who approach the Games market in the right way. There are a number of fundamentals you need to address for success:

1.      There are many, many Board Game publishers and creators out there. One of the best things about the business of Board Games is that the barriers to entry are comparatively low. You can design a game on a shoestring, outsource graphic design to Asia where the labour costs are much lower, and then manufacture in small quantities to give you a start. Asa result of the low barriers to entry though, competition is rife, so you always need to be striving for point of difference, and more importantly, point of advantage!

2.      You MUST Extensively Playtest And Tweak Your Gameplay Mechanisms. The Board Games industry is unusual in that the product is in effect an experience between people as opposed to simply a physical product. So you need to extensively test, retest and tweak the gameplay via playing over and over again with different groups of people.

3.      Sell, Sell, Sell. Because there is so much competition in this industry you need to excel at selling. You need to know the buyers, and you need them to really want to buy your products. You can get lost in the joy of creating an aesthetically perfect Game, but if you can’t sell it, it is more of a work of art than a product. If your Game is really good, then you need to get as many people playing as possible, and you do that via selling.

4.      Think About Game Marketing As Like Trying To Spread A Virus. Games grow and spread like a virus! A good game experience is shared with other people, and then shared with more people and so on. So if you make really compelling Games and get enough of them out there to start things off, a good Game should then grow organically of its own accord.

5.      Packaging Is The Primary Marketing Mechanism For New Games. With new Games, where you don’t have players yet the packaging has to do a lot of work for you. It needs to visually standout from all the other Games on the shelf/on the e-shop, and the consumer needs to be compelled to pick up the product or click on it. So make your packaging work really hard for you!

There are of course many other factors in winning in this marvellous business of Board Games, and maybe we can help you with that…for more info on our Consultancy services just click here: https://www.kidsbrandinsight.com/services